I found this blog entry on Forbes to be useful in assessing the opportunity for families to begin discussing money at home. I am inclined to support an effort to have the “money talk”, but as the blog author points out, the American Express credit and debit card is being sold on the bottom of every page and information, while optional, is being gathered. Just like we tell kids to be aware of marketing efforts – especially those that come from credit cards companies – so should we be aware of the marketing efforts involved in this campaign.

http://blogs.forbes.com/moneybuilder/2010/08/25/parents-and-teachers-join-national-money-talk-night/